Ryan Roy

Ryan Salsa

Software Application UI Designer | New York, NY

Ryan is a Senior User Experience Designer with 12 years of experience in the field of User-Centered Design. He is exceptional at delivering profitable and measurable results in usability, conversion, and user engagement by using tools such as user interviews, research, and iteration to move ideas from sketch to screen. His technical expertise includes OmniGraffle, Axure RP-7, InVision, Sketch, Abstract, Lean UX, Adobe CC, and XD beta, SaaS, Agile, Scrum, Confluence, HTML, CSS, and some JavaScript.


Notable Experience




UX Team Leader
ABC Financial (December 2017 - Present)

  • Leads a seven-person UX team to replace ABC legacy billing systems for companies like Planet Fitness, YouFit, Anytime Fitness and more.
  • Manages two full-time direct reports and five offshore contract resources successful sprints cycles and the development of numerous product solutions.
  • Facilitates training for offshore BA’s in UX techniques, UI tools like Sketch, InVision, Abstract and design thinking to maintain product design fidelity.
  • Built a design system that utilized the Atomic Design principles creating a UI Component Design Library helping to keep projects visually consistent and scalable at all times.
  • Performed user interviews and user test for internal and external product users gaining insights on how to build the most intuitive and efficient product possible.

Senior User Experience Architect (4-month remote contract)
MyTaskIt (July 2017 - November 2017)

  • Optimized User Experience and User Interface via extensive research (eg. ethnographic) and intensive planning.
  • Generate enhanced application features, functional wireframes and high-fidelity prototypes to boost product adoption; increased registration by 13% for new sign-ups.
  • Spearheaded user-centered designs and train employees in relevant materials to ensure maximum impact and usability.
  • Facilitated consumer base growth via highly effective UX plan (increased licensed users 21.3%).

Senior User Experience Architect
Acumenity (June 2016 - June 2017)

  • Conceptualized and developed LMS/software distribution model to fuse platforms and integrate training tools (GoToWebinar, Eventbrite, ConstantContact, etc.), leading to direct revenue increase of 14.9%.
  • Appraised and strengthened product functionality via low-mid-fidelity wireframes, user-centered design methods, user walkthrough sessions (with stakeholders/team), and regular user testing interview sessions.
  • Coordinated efforts to revamp processes and design effective products.

Arrow Digital
Senior Associate/UX Team Lead (December 2015 - June 2016)

  • Developed two transformative products to revolutionize accounting industry and establish auditing software implementation across an entire industry.
  • Engineered digital usability tests to determine and rectify product flaws.
  • Launched a cross-functional design style to transform company & employee culture.

Visual Architect/UX/UI Developer
Nova Southeastern University (December 2015 - June 2016)

  • Assessed and configured existing software, features, and apps to promote efficiency among faculty, professors and students.
  • Collaborated with multidisciplinary teams to develop highly versatile SaaS application, AppCentral.
  • Resolved and reduced complex design problems, conducted user testing and led focus iteration sessions with end-users.
  • Managed and streamlined all phases of production and planning, as well as orchestrated stakeholder kickoff meetings and creative sessions.

Front-End UI Web Developer 
Brown Parker & Demarinis (Summer 2015)

  • Researched and analyzed the industry's market for gaps in information or products to establish seamless user experience for clients.
  • Pitched and oversaw the whole lifecycle of a major native ad campaign (HCA Gulf Coast Hospitals).

Front-End Web Developer 
Avis & Budget Rent-a-Car (September 2014 - June 2015)

  • Researched and analyzed the industry's market for gaps in information or products to establish seamless user experience for clients.
  • Pitched and oversaw the whole lifecycle of a major native ad campaign (HCA Gulf Coast Hospitals).

Web and Graphic Designer
Movietickets.com (May 2009 - September 2014)

  • Promoted sales, sweepstakes and user conversion rates through consolidating purchasing process, developing iterative designs, parsing through end-user input, coding, and a/b testing e-blasts.
  • Managed all major UX & UI components of an 18-month redesign project.


American InterContinental University
BFA, Visual Communication and Web Design (2007 - 2008)
Ryan's studies were focused on designing in the digital landscape. His degree in Visual Communication was concentrated in Web Design and Development.


UX Best Practices, User-Centered Design, User-Testing & Research, Design Systems, Strategic Planning & Analysis, Wireframing, User Interface, Mobile UI Design, Interaction Design, E-commerce Development, Front-End Development, Visual Communication, Staff / Stakeholder Relations, Project Management